Tag: B2b Marketing

  • HomeRoots eCommerce Image “Rules”

    HomeRoots eCommerce Image “Rules”

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    by

    Chris Anderson
    in

    We want your product to shine, and sell, and nothing helps an eCommerce sale more than great imagery. Here are the HomeRoots “rules” for product imagery:

  • HomeRoots eCommerce Bullet Point “Rules”

    HomeRoots eCommerce Bullet Point “Rules”

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    by

    Chris Anderson
    in

    Like the sign says, what are the bullet points that describe your product as “awesome?” A bullet point provides saleable information — size, theme, use case, and anything special about the product. A bullet point is short, easy to read, and provides the extra value proposition for a product. Here are the items we are…

  • Protecting Creative Process

    Protecting Creative Process

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    by

    Chris Anderson
    in

    “We should be doing though leadership pieces as part of a blog and social media marketing plan, as an introduction to the leadership team and the company,” which is what I said in my out-loud voice sitting across from the founder and CEO of HomeRoots. In my brain, I had the gif of someone “rolling…